What is a Quality Score?
A quality score is a measure of how well your site is performing. It’s a number that represents an estimate of how users will find and interact with your content. A high-quality score means your site has a lot of high-quality content and users can easily find the information they need. A low-quality score means that there is too much low-quality content, which makes it hard for visitors to find what they’re looking for. This report shows you how well your website is performing and offers suggestions for improving results.
What Does Quality Score Depend Upon?
The quality score of a website is a number between 0 and 10 that describes the overall quality of a website. A higher quality score indicates that your site is better than most of the others. The more information you provide on your website, the better it looks like to search engines. This makes it more likely that visitors will find what they are looking for on your site and that they will stay longer. Search engines consider several factors when calculating your site’s quality score: Page titles, Meta tags, urls and content meta descriptions are all considered when calculating a site’s total quality score. Each of these elements works together to form what constitutes a “score”. The importance given to each factor varies across various search engines and even among different websites within the same engine (it’s not uncommon for one website to have different scores for each element). The following table shows how Google displays these scores in their results:
Benefits of High-Quality Score:
The benefits of high-quality score are numerous:
- The search engines give preference to the websites with a good quality score.
- The high-quality score results in higher rankings and more traffic, especially from Google which accounts for 85% of all searches.
- The high-quality score helps you in getting organic traffic through backlinks from other websites that have a high-quality score, which will boost your rankings even further.
Low Quality Scores Impact:
A low-Quality Score is a red flag for an SEO audit. The higher the score, the more likely that your site is going to rank. If you want to improve your site’s quality score and increase your rankings, then you need to focus on fixing any issues that could be causing it to be penalized. For example, if you’re having trouble with duplicate content or keyword stuffing, then fixing those issues will help improve your site’s overall quality score.
How to improve quality score?
There are many ways to improve your search engine ranking. However, there is no magic formula that will allow you to get a perfect score overnight. That said, here are some easy steps that anyone can use to improve their quality score:
- Make sure your site follows Google’s guidelines; make sure it’s mobile friendly and doesn’t have any links on the pages that don’t make sense. This will help Google understand what your site is about and how it relates to other sites that they’ve crawled.
- Make sure your site has good content; always try to write original pieces of content that are relevant to the keywords you’re targeting so that people will click through to read them and not just browse through them.
- Make sure your site has relevant backlinks from other relevant sites in order for Google to understand that this page is important and should be ranked higher than other pages with similar content but lower quality backlinks (for example, if another page has better backlinks then it might be ranked higher).
- If possible, use HTTPS (HTTP Secure) website address instead of HTTP (Hypertext Transfer Protocol) in order for users who are visiting from search engines like Google or Bing can connect directly with your server without having problems
Takeaway: Website quality score matters a lot, so it is important to understand how to improve it!